collateral materials

São Paulo (Asia Pacific) Limited
POSTER

identity
collateral materials
invitation
packaging

Fashion is emotionally compelling to us. The quality and style of clothing is important, but so are the tone and images they project. Printed materials need to project these ideas. Since São Paulo was a new introduction to the Chinese market, the design had to be beautiful, eye catching and emotionally impactful. We used the identity patterns, the color red, which means good fortune in China, and a beautiful model shot to represent SP's image.





	São Paulo \| Brut \| Denim \| Rock the Classroom \| PacificaWest \| Asepso \| Scandinucci \| Butterfly Village

São Paulo (Asia Pacific) Limited POSTER identity collateral materials invitation packaging Fashion is emotionally compelling to us. The quality and style of clothing is important, but so are the tone and images they project. Printed materials need to project these ideas. Since São Paulo was a new introduction to the Chinese market, the design had to be beautiful, eye catching and emotionally impactful. We used the identity patterns, the color red, which means good fortune in China, and a beautiful model shot to represent SP's image.
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